Cool Life™ is a high-build elastomeric coating system that is carefully constructed using a 100% acrylic resin. It provides up to 400% elongation and flexes with changes in temperature. Its high-build finish is waterproof and expands and contracts with building movement, which provides maximum protection against water damage and cracking even in the most severe weather. This is especially beneficial in climates that tend to fluctuate a great deal between the summer and winter months. Where most exterior paints will chip and blister over time with the constant change in weather, Cool Life™ adapts to it, outlasting even the sturdiest of paints.

Cool Life™ coatings are superior to regular paints as Cool Life™ coatings create a thick waterproof layer that covers and seals even hairline cracks, helping prevent water damage. Standard paints, on the other hand, are not designed to be waterproof or fill cracks, causing deterioration of exterior walls which leads to mold and mildew forming throughout the wall itself.